Tiong Bahru Market Directory: Q&A with Bravo

Image from tiongbahru.market

Image from tiongbahru.market

Hawker centre is culture, is history,  is charming, is Singaporean, and it is real. “Cool,” however, has never been in the vocabulary until local design studio Bravo creates an animated directory for the Tiong Bahru Market. The online directory shows an illustrated aerial view of the hawker centre—including tables and chairs, patrons, and cigarette smoke wafting in the smoker’s corner. When you roll your mouse over the numbered stalls, their names, opening hours, and illustrations of their foods pop out. The meticulous designers captured the nuances of the colours—the yellow of the fish ball noodles is more fluorescent than the egg tarts’—and whet my appetite with their beautiful renditions of peng kueh and ming jian kueh. They even included the tiffany-blue and marigold plates—the defining characteristics of the hawker food presentation. If you have food selection disorder, like I do when faced with more 80 stalls, the website’s “generator,” essentially a jackpot machine, will help you decide what to have for mains, drinks, and dessert.

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