Singapore’s Kelong Boleh?

The Agri-Food and Veterinary Authority (AVA) wants to improve Singapore’s food self-sufficiency. There are more than 100 fish farms in Singapore producing 8 per cent of our total fish consumption. The agency is helping these farms boost their productivity so that their market share can increase to 15 per cent.

I speak to Bryan of Ah Hua Kelong at their coastal farm in Lorong Halus jetty to find out if they are ready to increase production, and how they are dealing with the plankton blooms, the competitive import prices and their own limited output.

This 10-year-old kelong set up by two army friends with a fishing enthusiast is about 4 acres. The cages that carry fishes below 500 grams each are sheltered because smaller fishes are more vulnerable to drastic changes in weather.

This 10-year-old kelong set up by two army friends and a fishing enthusiast is about 4 acres. The farm rears mainly barramundi, pearl grouper and mussels. The cages in the picture are sheltered because the fishes kept inside are under 500 grams each and are more vulnerable to weather changes.

Barramundi, also known as Asian sea bass. The kelong used to sell mainly to the restaurants, but their demand for fishes between the narrow range of 900 grams to 1.1 kilograms is hard to meet, says Bryan, given how fishes grow at different speed despite the same rearing conditions. Today, Ah Hua is one of the few fish farms that offer free home deliveries to boost their B2C sales.

The kelong used to sell mainly to the restaurants, but their specific request for fishes between the narrow range of 900 grams to 1.1 kilograms is hard to meet, says Bryan. Fishes grow at different rates even in the same rearing conditions. Since last year, Ah Hua offers free home deliveries to boost their B2C sales.

They catch wild flower and mud crabs too. Even then, the seafood variety they offer is limited compared to the traditional wet markets where the imports are sold.

They also catch flower and mud crabs from the wild. Even then, their varieties are far from the range of imported seafood. Singaporean consumers who have been spoiled for choices are more likely to buy from the markets, where the entire range of available seafood are sold. The ideal scenario is if the consumers prioritise local supplies, and buy from amongst the imports whatever that is not available from the local farms.

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